Blog

Marketing

2025 Marketing Trends: What Photographs Need to Know

In a photography market that's becoming increasingly competitive, mastering marketing trends has become just as crucial as mastering your camera. With more photographers entering the field each year and clients tightening their budgets during economic uncertainty,...

Business

Maximise Your Studio’s Output: Top Productivity Strategies for Photographers

Did you know that the average photographer spends only 20% of their time actually taking photos? The rest is consumed by administrative tasks, editing, and client management. Shocking, isn't it? But don't worry – you're about...

Marketing

Boost Your Photography Sales: Expert Strategies for Portrait Photographers

Did you know that 55% of communication is non-verbal? As a portrait photographer, understanding this is the key to boosting your photography sales and selling in a way that doesn’t give you the ick! Whether you're...

Marketing

Black Friday Photographer Marketing Tactics for an End of Year Sales Boost

Looking for a quick revenue boost in the lead up to Christmas? Black Friday is the PERFECT time to implement a photographer marketing campaign and give your end of year sales a boost. Black Friday...

Marketing

Marketing for Photographers: 21 Ideas To Grow Your Photography Business

In the ever-evolving world of visual storytelling, mastering the art of photography is only half the battle. The other, equally challenging part, involves navigating through the bustling marketplace to make your mark. This is where...

Marketing

18 Marketing Mistakes Photographers Make & How to Avoid Them

We all know that marketing is a crucial ingredient for success in the competitive world of portrait photography. Whether you're a seasoned pro or just starting out, having an effective marketing strategy can make all...

General

So … You’re Looking For a Photographer?

Every day on social media, we come across numerous posts from individuals seeking portrait photographers to capture various moments in their lives. These moments range from capturing the beauty of a pregnancy belly and the...

2025 Marketing Trends: What Photographs Need to Know

Maximise Your Studio’s Output: Top Productivity Strategies for Photographers

Boost Your Photography Sales: Expert Strategies for Portrait Photographers

Black Friday Photographer Marketing Tactics for an End of Year Sales Boost

Marketing for Photographers: 21 Ideas To Grow Your Photography Business

18 Marketing Mistakes Photographers Make & How to Avoid Them

So … You’re Looking For a Photographer?

Connect, Collaborate & Learn from the best in the Industry

Members

News & Events

About