Your website isn’t just a portfolio – it’s your 24/7 shopfront, salesperson, and first impression all rolled into one. In many ways, it’s the first employee on your team: always on, always representing your business, quietly shaping how potential clients feel about working with you.
And in an industry overflowing with photographers, your site has to do more than just look pretty. It needs to educate, build trust, and guide people to take action. It should attract the right clients, communicate your value, and help you grow a business that actually works for your life, not the other way around.
So today, we’re moving your website from “just looks good” to “this is where the bookings happen.”
Let’s be real for a moment. Would you rather get an enquiry that says, “Can you send me your price list?” or one that says, “When is your next availability?”
That’s the power of a clear, confident, and client-focused website.
But if your site hasn’t grown with your business, it could be quietly costing you leads, bookings, and opportunities. Here are five signs it might be time for a photography website redesign — and what to do about it.
Here are five signs it might be time for a photography website redesign, plus what to consider to make your site work for your business, not against it.
1. Your Website Doesn’t Reflect Your Current Brand
As your photography evolves, so should your online presence. If your website still features your old logo, outdated editing style, or sessions you no longer want to book, you’re not showing potential clients what you actually offer.
What to look for:
- Portfolio images that no longer reflect your current style
- Old colour schemes, fonts, or logos
- Messaging that doesn’t connect with your ideal client
A consistent brand experience is key to building trust. From your social media to your printed materials to your website, everything should feel cohesive and intentional. If it doesn’t, your site could be working against you.
Want to refine your foundations and reconnect your brand to your online presence? Check out the Business Bootcamp to help.
2. You’re Not Attracting the Right Clients or Any Clients
Your website should act as a filter, attracting your ideal clients and gently turning away the ones who aren’t the right fit. If you’re getting ghosted after enquirie, price shoppers, vague enquiries, or very few leads at all, hearing crickets, your website might be sending the wrong signals.
Common issues include:
- Packages that are confusing or hard to find
- Lack of clear calls-to-action (CTAs)
- Copy that’s focused on you instead of the client’s experience
A good photography business website will pre-qualify leads, clarify your value, and build excitement about working with you.
3. It’s Hard to Navigate or Not Mobile-Friendly
Today’s clients expect fast, seamless online experiences. Over 60% of visitors view websites from their phones, so if your site doesn’t work well on mobile, you’re likely losing potential clients before they even reach out.
Red flags to watch for:
- Slow page loading times
- Navigation menus that are clunky or broken on mobile
- Fonts that are too small or hard to read
- Layouts that feel cluttered or require too much scrolling
- You don’t need flashy animations or fancy transitions – a clean, responsive layout with user-friendly navigation can dramatically improve engagement and conversions.
Most people will rarely visit your website on a desktop these days. So, it needs to perform perfectly on mobile and tablet, too. Clean, simple, intuitive design trumps flashy every single time.
4. Your Portfolio Is Outdated or Lacks Strategy
Your images are your strongest marketing tool. But even beautiful photos can fall flat if they’re poorly organised or not aligned with the work you want to attract.
What to consider:
- Are you showing your most recent, relevant work and style?
- Is your gallery organised by service type (weddings, branding, family, etc.)?
- Have you curated your images or just uploaded everything?
- Make sure your images are at the highest quality and not pixelated
Think of your portfolio as your shop window. It should speak directly to your ideal client and showcase the type of sessions you want to book more of.
5. Your Website Isn’t Helping You Grow
A good photography website doesn’t just look nice; it supports your growth. That means helping you book more of the right clients, streamlining your workflow, and showing up in search results when people are looking for your services.
Ways to make your website work harder:
- Add a blog with helpful content to boost your SEO and show your expertise (Watch the SEO PPBN.TV interview with Corey Potter)
- Include a downloadable pricing guide or lead magnet to start building your email list (Watch the Masterclass with Alice Rye: Pricelist Nurture series)
- Create a Client Lounge to help educate and inspire your clients (Watch the Masterclass: The Client Lounge: Creating a Seamless Client Experience with Katrina Johns)
- Optimise your website pages (Watch the live training to find out how)
- Set up your Google Business Profile effectively and Leah will teach you how!
- Set up A “High Converting” Landing Page is a page on your website with ONE JOB to do – sell your offer or promotion. Here is a 13 page check list to follow
- Created a killer Lead Magnet or Quiz and installed an opt-in form on your website. This Execution Plan will teach you how to do it!
- Just show images of your products, create a Video to really highlight how awesome they are. Watch this Masterclass Product videos that sell with Natatrsha March
There are so many ways to enhance your website: - Add a welcome video on your homepage or about page
- Integrate a simple contact form or automated booking tool to save time
- Feature testimonials that speak to your client experience and results
- Use image captions or alt tags to help Google understand your site better
- Offer clarity on next steps – your contact button shouldn’t be a guessing game
If your site just sits there and doesn’t help move people toward booking, it’s not doing its job. A small improvement in flow or messaging can make a big impact.
Common Website Mistakes to Avoid
Before you overhaul your entire site, be sure to avoid these common traps:
- Too much text, too little clarity: Long blocks of text without a clear message will lose visitors quickly. Say less, but say it well.
- Buried contact info: Your clients shouldn’t have to hunt for how to reach you. Keep your inquiry process front and centre.
- Broken links or outdated buttons: These small issues make your brand feel neglected- check them regularly.
- Generic “About” pages: Clients want to know what it’s like to work with you. Focus on your approach, and the experience they will have with you, not just your backstory.
- No visual hierarchy: Make sure the most important information stands out with intentional design, fonts, and placement.
How a Website Redesign Supports Your Bigger Goals
Redesigning your website doesn’t just improve aesthetics; it reinforces your goals. Whether you’re raising your prices, shifting into IPS (in-person sales), or targeting a more aligned client base, your website should be backing that direction. You should redesign or refresh your website once every 3-5 years.
A thoughtful redesign can:
- Align your visuals and messaging with your brand
- Improve search visibility with targeted keywords
- Increase inquiries with stronger calls-to-action
- Showcase your most profitable offers and galleries
- Create a strong brand presence
When done well, your website becomes a silent sales tool that works 24/7 and helps you attract better clients and close more bookings with ease.
Your Website Should Grow With You
Your Website Should Grow With You If your website is no longer serving your business the way it should, that’s your sign. A photography website redesign isn’t just about pretty pixels — it’s about conversion, clarity, and confidence.
You don’t need to be tech-savvy or spend a fortune. You just need a site that shows off your brilliance, connects with your ideal clients, and makes it stupidly easy for them to book.
Need help taking that next step? Check out the templates, tools, and trainings inside PPBN to build a website that finally works as hard as you do.
