Industry Night Sydney


This year we are MIXING things up a bit with 1 Keynote guest speaker and a panel of experienced photographers for Q&A in a format I like to call “You Can’t Ask That!?!?” This is where you are going to ask your burning questions on pen and paper in the mystery question box for our panel to answer. This is Anonymous so you can go to town with your questions!

You also get to meet some of the best suppliers and get your hands on some of the industry’s best photographic products and services in Australia. As they will all jump up on stage to answer questions about themselves and how they can help your business in “The Hot Seat”

The team from Kayell Australia will be doing a live lighting and printing workshop and Nikon a Z Camera set up Between 4:30pm – 5:30pm in the main expo area. This is a great opportunity to get hands-on with some lighting equipment and learn about how to print your own work.   

This event is an epic night with lots of fun and laughter, plus some business talk too. It’s a cocktail-style event and includes food throughout the evening. Not to mention the $100’s of door prizes from each of the suppliers!

Plus have a great social night out and meet like-minded photographers! 

FYI – If you can’t make the evening but you want to meet the suppliers, the doors for the expo only will be open from 3-5pm. Yes, you need to get yourself a ticket for this entry too.

SYDNEY - Monday, 20th MAY 2024

Workshop: Doors open at 11:30am. The workshop officially starts 12pm to 4pm.

Expo & Industry Night: Doors open for the tradeshow at 3 to 6pm. The evening officially starts 6pm to 9pm. 

Location: Petersham RSL, 301 Trafalgar Street, Petersham, NSW, 2049

Cost Expo/Industry night only: Early Bird $55 per person (Ends 22nd April Price goes up to $75)

Cost Workshop Only: $399 per person

Dress is smart casual (just like going out for a nice dinner) with Canapes on arrival

Industry night numbers are limited to the first 75 people only and always sell out well in advance. So please book in ASAP!

What an amazing evening! Thank you for putting in such an amazing night Mark. Not only was I able to meet the vendors and see all their products (that i immediately needed to buy) but I also met so many beautiful people. It’s the perfect even when you are isolated working in this industry. Can’t wait until the next one!

Elle Payne


We have some of our favourite sponsors from the Australian photographic industry coming to the Industry Night. This is a great opportunity to meet them face to face, touch and feel their products – much better than over the internet or magazines.

Our Speaker

Murielle Sassine

With over 24 years of experience, Murielle Sassine, the driving force behind VIVID Photography & Imaging, has crafted a highly successful and profitable photography business.

Her guiding principle is a powerful one: true success isn’t measured by the size of your studio, but by the depth of your passion and skill.

Holding a B.A in Visual Communication (Photography & Imaging) alongside a Certificate IV in Small Business Management, Murielle has dedicated over five years to mentoring fellow photographers. She offers invaluable insights on establishing and nurturing a thriving, profitable photography business, sharing her wisdom and experience generously.

As a portrait photographer, Murielle’s work is her passion. Operating from a cozy, micro-studio in the heart of Sydney’s western suburbs, she brings unparalleled expertise and enthusiasm to portrait photography. Her focus is on women, families, and projects that incorporate fashion and styling, where her talent for capturing the essence of her subjects shines brightest.

VIVID Photography & Imaging stands as a testament to her commitment to excellence, offering a full range of services and specialising in high-quality artwork. Murielle’s boutique studio is celebrated for its remarkable success in portrait sales, evidence of her belief in not just capturing moments, but creating art. She is committed to providing her clients with an enjoyable and memorable photography experience, guiding them to look and feel their absolute best.

Murielle’s exceptional talent has not gone unnoticed, she has recently published her first book, ‘Uplifting. A Celebration Of Women’ and has had the opportunity to work with prestigious brands like Mercedes Benz, Fernwood Fitness, Lancome Paris, and Kerastase Paris, among others. Her career is a beacon for aspiring photographers, proving that with passion, skill, and the right approach, success is within reach.

Our Sydney Panel

Industry Night Panel (1)
Industry Night Panel
Industry Night Panel (3)

Workshop - "The NEW Rules of Marketing in 2024"

This is the one you have been waiting for! 4 Hours of pure business MARKETING all designed to get your phone ringing with qualified and quality leads, who are excited about you and your photography business.

Time: 12 to 4pm    Location: Same as the industry night in a different room

Elevate Your Marketing Game with "Campaign in a BOX"

Are you tired of watching other studios effortlessly roll out captivating marketing campaigns, while you struggle to attract and book new clients? Imagine having a marketing campaign workflow that you can seamlessly roll out and implement time and time again to bring in consistent bookings and propel your business to success.

Welcome to “Campaign in a BOX”  A COMPREHENSIVE and DETAILED step-by-step guide designed to be the template on how to roll out marketing campaigns. I will provide you with everything you need to launch successful campaigns with ease.

It’s not just a checklist… It is Identifying the high-level details, creating the campaign and social media assets, how to deliver the campaign, and what to do before, during and the follow-up process when the campaign ends to ensure you have primed your clients and get the bookings.

  • Complete Workflow: Not just a checklist but a detailed workflow from campaign concept to client bookings and everything in between!
  • Ready-to-Use Templates: Website design layouts, templates, copywriting, social tiles, follow-up emails, text messages, etc.
  • Repeatable Process: Once you’ve mastered our proven principles, you’ll have a repeatable process for all future campaigns. Save time and energy while consistently achieving stellar results.
  • Long-Term Success: Invest in your business’s future. The skills and strategies you’ll learn in “Campaign in a BOX” will establish your brand as a leader in the industry.

Whether you’re running a promotion, launching a project, or simply looking to boost your brand visibility this will be a rinse-and-repeat process for all future campaigns that will set your business up for YEARS and YEARS to come!

Create Your own Marketing Heat Map!

I’ve created a never-before-seen large-scale marketing mind map that will give you a visual analysis that identifies over 125 Marketing touch-points, spanning 8 key areas of marketing. Gain invaluable insights into what’s working well and pinpoint areas that require improvement.

This is going to be a HUGE ASSET  as we use this mind map throughout the workshop, we will be colour-coding these into green, orange and red. Just like a data heat map you will see exactly what areas are cool and under control and which areas fire hot and need work on. 

What we'll also cover...

At the end of the day, I want to help you to create a sustainable business, where you have a good foundation of sales, marketing and a strong plan moving forward!

Aside from “campaign in a box” and the “marketing heat map” we are going to go through a range of topics in “The NEW RULES of Marketing in 2024” with a marketing mindset and a mix of passive, active and digital marketing strategies, AI and Workflows that I have seen working for photographers around the world in 2024.

We want to create a brand where new and old clients are loyal to YOUR brand and have a positive experience along the way to become raving fans, which will help scale and grow your business.

You will walk away from this workshop with more confidence, clarity and direction to know exactly what you need to do in your business.

Plus a set game plan, and actionable items that you need to follow up on to make sure that you are going to implement the new things you have learnt. 

No more loopholes of understanding why things DO or do NOT work in your marketing plans. I’m here to support you every step of the way.

This workshop is for you if...

This workshop is 100% business and Marketing-related, without any fluff.

As always this practical, content-packed workshop, designed to give you the tools and strategies to help make better business decisions for the good of you, your family and into the future.

It will be presented by Double Master Photographer, Qualified Photography Business Coach, NLP practitioner Mark Rossetto.

Workshop Investment

$399 per person

Due to the nature of this workshop, it will be limited so get in early!

What’s NOT included: Transport and accommodation to the workshop are not included.

What to bring: drink bottle and snacks, notepad and pen, an open mind and a smile