Industry Night Sydney


This year we are MIXING things up a bit with 1 Keynote guest speaker and a panel of experienced photographers for Q&A in a format I like to call “You Can’t Ask That!?!?” This is where you are going to ask your burning questions on pen and paper in the mystery question box for our panel to answer. This is Anonymous so you can go to town with your questions!

You also get to meet some of the best suppliers and get your hands on some of the industry’s best photographic products and services in Australia. As they will all jump up on stage to answer questions about themselves and how they can help your business in “The Hot Seat”

The team from Kayell Australia will be doing a live lighting and printing workshop Between 4:30pm – 5:30pm in the main expo area. This is a great opportunity to get hands-on with some lighting equipment and learn about how to print your own work.   

This event is an epic night with lots of fun and laughter, plus some business talk too. It’s a cocktail-style event and includes food throughout the evening. Not to mention the $100’s of door prizes from each of the suppliers!

Plus have a great social night out and meet like-minded photographers! 

FYI – If you can’t make the evening but you want to meet the suppliers, the doors for the expo only will be open from 3-5pm. Yes, you need to get yourself a ticket for this entry too.

SYDNEY - Monday, 20th MAY 2024

Workshop: Doors open at 11:30am. The workshop officially starts 12pm to 4pm.

Expo & Industry Night: Doors open for the tradeshow at 3 to 6pm. The evening officially starts 6pm to 9pm. 

Location: Petersham RSL, 301 Trafalgar Street, Petersham, NSW, 2049

Cost Expo/Industry night only: Early Bird $55 per person (Ends 22nd April Price goes up to $75)

Cost Workshop Only: Early Bird $299 per person (Ends 31st March Price goes up to $399)

Dress is smart casual (just like going out for a nice dinner) with Canapes on arrival

Industry night numbers are limited to the first 75 people only and always sell out well in advance. So please book in ASAP!

2024 Speaker, Panel, and Suppliers TBC

What an amazing evening! Thank you for putting in such an amazing night Mark. Not only was I able to meet the vendors and see all their products (that i immediately needed to buy) but I also met so many beautiful people. It’s the perfect even when you are isolated working in this industry. Can’t wait until the next one!

Elle Payne


We have some of our favourite sponsors from the Australian photographic industry coming to the Industry Night. This is a great opportunity to meet them face to face, touch and feel their products – much better than over the internet or magazines.

Our Speaker

Murielle Sassine

With over 24 years of experience, Murielle Sassine, the driving force behind VIVID Photography & Imaging, has crafted a highly successful and profitable photography business.

Her guiding principle is a powerful one: true success isn’t measured by the size of your studio, but by the depth of your passion and skill.

Holding a B.A in Visual Communication (Photography & Imaging) alongside a Certificate IV in Small Business Management, Murielle has dedicated over five years to mentoring fellow photographers. She offers invaluable insights on establishing and nurturing a thriving, profitable photography business, sharing her wisdom and experience generously.

As a portrait photographer, Murielle’s work is her passion. Operating from a cozy, micro-studio in the heart of Sydney’s western suburbs, she brings unparalleled expertise and enthusiasm to portrait photography. Her focus is on women, families, and projects that incorporate fashion and styling, where her talent for capturing the essence of her subjects shines brightest.

VIVID Photography & Imaging stands as a testament to her commitment to excellence, offering a full range of services and specialising in high-quality artwork. Murielle’s boutique studio is celebrated for its remarkable success in portrait sales, evidence of her belief in not just capturing moments, but creating art. She is committed to providing her clients with an enjoyable and memorable photography experience, guiding them to look and feel their absolute best.

Murielle’s exceptional talent has not gone unnoticed, she has recently published her first book, ‘Uplifting. A Celebration Of Women’ and has had the opportunity to work with prestigious brands like Mercedes Benz, Fernwood Fitness, Lancome Paris, and Kerastase Paris, among others. Her career is a beacon for aspiring photographers, proving that with passion, skill, and the right approach, success is within reach.

Workshop - "The NEW Rules of Marketing in 2024"

This is the one you have been waiting for! 4 Hours of pure business MARKETING all designed to get your phone ringing with qualified and quality leads, who are excited about you and your photography business.

Time: 12 to 4pm    Location: Same as the industry night in a different room call the library

What we'll cover

How do I get clients through the door? What marketing strategy is best for me? I’ve tried different types of marketing strategies and I just can’t seem to get it right and I dont know what to do next.

Wouldn’t it be nice to finally understand WHY some marketing strategies are working for you and why others don’t?

I want to help you to create a sustainable business, where you have a good foundation of sales and marketing. Come up with a range of marketing strategies between passive, active and digital marketing that works for you and your brand.

Where new and old clients are loyal to your brand and have a positive experience along the way to become raving fans, which with help scale and grow your business.

What you will walk away with

You will walk away from this workshop with more Confidence, clarity and direction to know exactly what you need to do in your business. Plus a set game plan, and actionable items that you need to follow up on to make sure that you are going to implement the new things you have learnt. 

No more loopholes of understanding why things DO or do NOT work in your marketing plans. Im here to support you every step of the way.

This workshop is for you if...

This workshop is 100% business and Marketing-related, without any fluff.

As always this practical, content-packed workshop and is designed to give you the tools and strategies to help make better business decisions for the good of you, your family and into the future.

It will be presented by Double Master Photographer, Qualified Photography Business Coach, NLP practitioner Mark Rossetto.

Workshop Investment

Early Bird $299 per person (Ends 29th Feb Price goes up to $399)

Due to the nature of this workshop, it will be limited so get in early!

What’s NOT included: Transport and accommodation to the workshop are not included.

What to bring: Drink bottle and snacks, notepad and pen, an open mind and a smile