Industry Night Adelaide


This year we are MIXING things up a bit with 1 Keynote guest speaker and a panel of experienced photographers for Q&A in a format I like to call “You Can’t Ask That!?!?” This is where you are going to ask your burning questions on pen and paper in the mystery question box for our panel to answer. This is Anonymous so you can go to town with your questions!

You also get to meet some of the best suppliers and get your hands on some of the industry’s best photographic products and services in Australia. As they will all jump up on stage to answer questions about themselves and how they can help your business in “The Hot Seat”

This event is an epic night with lots of fun and laughter, plus some business talk too. It’s a cocktail-style event and includes food throughout the evening. Not to mention the $100’s of door prizes from each of the suppliers!

Plus have a great social night out and meet like-minded photographers! 

FYI – If you can’t make the evening but you want to meet the suppliers, the doors for the expo only will be open from 3-5pm. Yes, you need to get yourself a ticket for this entry too.

ADELAIDE - Monday, 29th July 2024

Workshop: Doors open at 11:30am. The workshop officially starts 12pm to 4pm.

Expo & Industry Night: Doors open for the tradeshow at 3 to 6pm. The evening officially starts 6pm to 9pm. 

Location: Walkers Arms, 36 North East Road, Walkerville SA 5081

Cost Expo/Industry night only: Early Bird $55 per person (Ends 1st July Price goes up to $75)

Cost Workshop Only: $399 per person

Dress is smart casual (just like going out for a nice dinner) with Canapes on arrival

Industry night numbers are limited to the first 75 people only and always sell out well in advance. So please book in ASAP!

Photography Business Events

The 2023 industry night was amazing! It was awesome being able to meet photographers face-to-face after the long lockdown. Keynote speakers were full of valuable industry knowledge and tips, it was lovely to meet the industry suppliers, getting the touch and feel of their products plus special discounts for attendees. The food and atmosphere were fantastic, great draws and prices too! I loved every part of it and look forward to attending one this year, thanks Mark for putting this together!

Eetane Yong


We have some of our favourite sponsors from the Australian photographic industry coming to the Industry Night. This is a great opportunity to meet them face to face, touch and feel their products – much better than over the internet or magazines.

Our Speaker

Karen Lynch

An Adelaide Family and Newborn Photographer for over 15 years, Karen Lynch has more than this role in her life.

Having photographed hundreds of families and countless weddings all around Australia, Karen is a registered Marriage Celebrant, a Master Photographer with the (former) AIPP and has been awarded SA AIPP Family Photographer of the Year three times. She is a proud Heartfelt Photographer of over 13 years. To add to her roles, she began her studies in Psychological Science in mid 2023.

But by far her greatest role in life is being mum to three incredible kids, Harry, William & Grace.

Karen has always known the importance of celebrating and capturing life and the people she loves in photographs. But in August 2023, her beautiful, healthy, 14 year old son, William, passed away, and these images are now her most precious possessions.

Learning to navigate the world with one piece of her heart missing, Karen has lent on the ‘magic portal’ granted to us by the power of photographs – she has become a living, breathing example of why, as photographers, we do what we do.

Karen shares not only from a perspective of the gift we give our clients, but the importance of being in your own family photographs, valuing your time away from family and friends, and running a healthy and sustainable business.

By sharing her story she hopes photographers find the courage to value their skills, embrace being in front of the camera, and truly believe in the power of a photograph.

“We only learn the true value of a photograph, well after it has been taken”

Our Panel


Workshop - "The NEW Rules of Marketing in 2024"

This is the one you have been waiting for! 4 Hours of pure business MARKETING all designed to get your phone ringing with qualified and quality leads, who are excited about you and your photography business.

Time: 12 to 4pm    Location: Same as the industry night in a different room

Elevate Your Marketing Game with "Campaign in a BOX"

Are you tired of watching other studios effortlessly roll out captivating marketing campaigns, while you struggle to attract and book new clients? Imagine having a marketing campaign workflow that you can seamlessly roll out and implement time and time again to bring in consistent bookings and propel your business to success.

Welcome to “Campaign in a BOX”  A COMPREHENSIVE and DETAILED step-by-step guide designed to be the template on how to roll out marketing campaigns. I will provide you with everything you need to launch successful campaigns with ease.

It’s not just a checklist… It is Identifying the high-level details, creating the campaign and social media assets, how to deliver the campaign, and what to do before, during and the follow-up process when the campaign ends to ensure you have primed your clients and get the bookings.

  • Complete Workflow: Not just a checklist but a detailed workflow from campaign concept to client bookings and everything in between!
  • Ready-to-Use Templates: Website design layouts, templates, copywriting, social tiles, follow-up emails, text messages, etc.
  • Repeatable Process: Once you’ve mastered our proven principles, you’ll have a repeatable process for all future campaigns. Save time and energy while consistently achieving stellar results.
  • Long-Term Success: Invest in your business’s future. The skills and strategies you’ll learn in “Campaign in a BOX” will establish your brand as a leader in the industry.

Whether you’re running a promotion, launching a project, or simply looking to boost your brand visibility this will be a rinse-and-repeat process for all future campaigns that will set your business up for YEARS and YEARS to come!

Create Your own Marketing Heat Map!

I’ve created a never-before-seen large-scale marketing mind map that will give you a visual analysis that identifies over 125 Marketing touch-points, spanning 8 key areas of marketing. Gain invaluable insights into what’s working well and pinpoint areas that require improvement.

This is going to be a HUGE ASSET  as we use this mind map throughout the workshop, we will be colour-coding these into green, orange and red. Just like a data heat map you will see exactly what areas are cool and under control and which areas fire hot and need work on. 

What we'll also cover...

At the end of the day, I want to help you to create a sustainable business, where you have a good foundation of sales, marketing and a strong plan moving forward!

Aside from “campaign in a box” and the “marketing heat map” we are going to go through a range of topics in “The NEW RULES of Marketing in 2024” with a marketing mindset and a mix of passive, active and digital marketing strategies, AI and Workflows that I have seen working for photographers around the world in 2024.

We want to create a brand where new and old clients are loyal to YOUR brand and have a positive experience along the way to become raving fans, which will help scale and grow your business.

You will walk away from this workshop with more confidence, clarity and direction to know exactly what you need to do in your business.

Plus a set game plan, and actionable items that you need to follow up on to make sure that you are going to implement the new things you have learnt. 

No more loopholes of understanding why things DO or do NOT work in your marketing plans. I’m here to support you every step of the way.

This workshop is for you if...

This workshop is 100% business and Marketing-related, without any fluff.

As always this practical, content-packed workshop, designed to give you the tools and strategies to help make better business decisions for the good of you, your family and into the future.

It will be presented by Double Master Photographer, Qualified Photography Business Coach, NLP practitioner Mark Rossetto.

Workshop Investment

$399 per person

Due to the nature of this workshop, it will be limited so get in early!

What’s NOT included: Transport and accommodation to the workshop are not included.

What to bring: drink bottle and snacks, notepad and pen, an open mind and a smile