Are you ready to transform your photography business? Join us for an inspiring case study with Michelle Fey, a talented family and newborn photographer from New Zealand, who has grown her average sales from $400 to $4000.
This wasn’t an overnight success—it was a journey of growth, mindset shifts, and strategic business changes. Michelle’s story proves that with the right tools, mindset, and support, you can build a thriving photography business.
In June 2017, Michelle reached out with a simple message: “I NEED HELP.” Fast forward a few years, and her business has completely transformed. Through investing in herself, establishing a solid business foundation, and adopting a positive mindset, Michelle has turned her dream into reality.
Her success stems from the strategic use of high-volume, low-cost pop-in sessions ($25 shoots), which generate $100,000 annually while seamlessly introducing clients to full-service experiences. By nurturing these relationships and offering smooth upgrades, she has been able to turn them into loyal fans with $3000+ average sales—all without compromising her brand integrity.
Michelle’s polished workflow, vibrant business personality, and dedication to her craft showcase what’s possible when you invest in yourself and your business.
Packed with actionable insights, this interview is a must-watch for photographers looking to elevate their sales and client experience. Whether you’re just starting or refining your strategy, Michelle’s journey will inspire and motivate you to take your next big step.
