If brides and grooms can’t tell the difference between their friends’ iPhone snapshots and professional wedding photography, we’re facing a major industry challenge. Consider this:
- 27% of Brits dislike their wedding photos.
- 1 in 3 would rather have a friend shoot their wedding with a smartphone.
- Searches for “wedding photography” on Google are down 20%.
- 48% want the flexibility of a wedding content creator.
These stats raise serious questions about the state of professional photography. Are we, as photographers, staying relevant in a rapidly evolving industry? Or have we become too reliant on the “I’ll fix it later” mindset, thanks to AI and technology?
Fiona Elizabeth, a passionate advocate for elevating the standards of professional photography. Fiona believes that many photographers have become complacent, relying on the “I’ll fix it later” mindset.
Her mission? To inspire photographers to shoot with purpose, intent, and impact, creating images that clients don’t just like but love.
In this thought-provoking episode, Fiona dives into:
- The importance of shooting with purpose and confidence.
- How hands-on workshops and real-world learning can transform your skills.
- Why assisting seasoned photographers at live weddings and portraits is invaluable.
- The gap between perceived professionalism and actual professional standards in the industry.
- How constructive critique, mentorship, and community sharpen your craft.
Fiona will also share practical tips and actionable strategies to elevate your work and remind us why iron sharpens iron when we collaborate and learn from other professionals.
Whether it’s attending global workshops, entering awards, or brainstorming with the best in the business, Fiona shows how to take your skills—and your career—to the next level.
