We sit down with Ben McCoy, founder of Goodlife Studios in Perth, a powerhouse in the photography industry, generating over a million dollars annually! He shares his tried-and-tested marketing strategies that drive real results without ever resorting to cold calling.
Ben shares the marketing strategies behind his success, including a blend of social media, strategic alliances, giveaways, and community events.
He highlights the importance of a multi-strategy approach to keep Goodlife Studios in demand and explains how community events can boost brand visibility and connections affordably. Also discusses his approach to partnerships, whether short- or long-term, and stresses the need to stay connected.
Ben highlights the realities of social media marketing, warning against just pouring money into ads. Instead, he shares how he developed a solid understanding of each platform to connect with his audience effectively, allowing them to see the personality and value of his business before reaching out.
For beginners, Ben advises prioritizing alliances and building a strong social media foundation before investing heavily. He wraps up with his “secret sauce” for lead generation, making this interview a must-listen for photographers. Enjoy!
