Charlie Kaufman, a man of many talents, began his photography career at just 13 and shot his first wedding at 15! Fast forward to today, and he’s a respected coach since 1994 and host of the popular Click Live Expos in the UK.
By the age of 19, Charlie was already working with a high-end photographer on commission-only (20%), thanks to his sharp understanding of sales and marketing. In 1994, he pioneered a groundbreaking “freemium” marketing strategy—offering free promotions to a premium audience. After beeping told by his boss at the time that this was a silly idea. He did it anyway This innovative approach booked 400 sessions and generated an incredible £37,500 in sales within the first month. However, when his boss refused to pay the agreed commission and say no 19 year old should be able to earn £7,500 in one month. So, Charlie decided to launch his own coaching business, “Click,” which has thrived ever since teaching photographers from all over the UK.
In this interview, Charlie I asked… “What has changed over the years?” The answers still blow my mind. His knowledge is amazing and super insightful. We cover crucial topics like photography business models, pricing strategies, wealth creation, time management, and finding the right mentor.
Charlie also dives into his ventures: a world-class backdrop business that supplies photographers globally, and how he continues to elevate the industry through his Click Expo events.
This interview is packed with valuable insights and practical advice for photographers at every stage. Don’t miss out on this chance to hear from one of the industry’s most innovative minds!
Click Backdrops: https://clickprops.co.uk/
Click Portrait experiences: https://clickexperiences.co.uk/
Click Live Expos: https://www.clickliveexpo.co.uk
