PPBN.TV #69: “People buy what they See” with Cat Race

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Imagine having the power to choose your clients and control who you work with, all through a selective application process.

This is the innovative approach Cat Race employs in her pet photography business in the UK, enabling her to maintain a high average income of £2,600 per session, even in challenging economic times.

With years of experience, Cat understands the importance of not sweating the small stuff—this is just business.

Her success starts with the first interaction, where she meticulously guides her clients through the entire experience.

By setting clear expectations and focusing on high-end clientele, she ensures a premium service from start to finish.

Join us for an exclusive studio tour, where Cat will showcase her favorite products, discuss her sales techniques, and display her stunning artwork. Remarkably, her entire sales process is conducted via Zoom, demonstrating her adaptability and expertise.

Don’t miss this insightful interview—perfect for professional photographers looking to elevate their
own businesses.

This is a good one!

Episode Transcript