In today’s competitive landscape, having a Virtual Assistant (VA) has become indispensable for photographers.
We will answer the why and when exactly do you need one? How do you determine if your business is at the right stage to justify the investment?
Samantha Li, founder of the Infinity Collective and a seasoned wedding photographer, shares her insights gained from transforming her business over the past three years.
From a modest team of four to a thriving staff of fifteen and credits much of her success to the strategic addition of a VA.
In this exclusive interview on PBN TV, Samantha delves into the various tasks her VA handles on a daily, weekly, and monthly basis. From client management to social media and marketing strategies, her VA ensures that Samantha remains top-of-mind and delivers premium customer service to her clients.
This interview sheds light on how photographers can focus on their craft and client relationships while entrusting the operational aspects to highly competent VAs.
Whether you’re contemplating hiring a VA or seeking guidance on when and how to integrate one into your team, this discussion offers invaluable insights for photographers at every stage of their journey.
Wedding workflows link referral code is “SAMANTHA LI”: https://weddingworkflows.com/virtual-assistants/
Here is an example of smith’s VA task list:
DAILY TASKS
– Check Asana for tasks
– Checking email (for new leads, emails etc)
– Checking Studio Ninja (for new leads)
– Pinterest (checking Pinterest for notifications/ if there are not a lot of tasks listed in Asana, I
usually create pins as well)
WEEKLY TASKS
– Checking/ Responding to new reviews on ABIA, EasyWeddings, and Google (after responding,
that’s when I usually create the testimonial story on Canva, and post it on Instagram)
– Uploading photos on Mywed
– Updating photos on EasyWeddings (banners + uploaded photos)
– Updating website page “Kind Words” with new testimonials
ON THE GO/ ONE-OFF TASKS
– Email responses to clients/ vendors
– Website updates (SEO, minor updates like changing photos etc)
– Copying vendor photos from wedding galleries to vendor’s personal gallery
SOCIAL/MARKETING TASKS
– Creating and posting carousels and reels on Instagram, Facebook and Tiktok (+ drafting
captions etc)
– Instagram stories (testimonials, event promos etc)
Pre-wedding tasks
– Gathering client’s vendor info
– Prepping and sending out team intros and runsheets to clients and vendors
– Adding gallery due dates to calendar
Post-wedding tasks
– Gallery + film deliveries to clients/ vendors
– Sending out review request emails + registering clients to ABIA
– Album design
– Adding cover photos to film galleries
One-off client tasks
– Sending out booking links
– Sending out follow-up emails
