PPBN.TV #56: I’m Your Lifetime Photographer with Felicia Saunders

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We’re here all the time “You need to niche and specialise in a specific photography genre…” BUT this is not the case with Felicia Sanders from Las Vegas!

Felicia’s passion lies in offering a comprehensive array of photography services to her clients, embodying the concept of becoming their lifetime photographer.

With a keen eye for creativity, Felicia adeptly captures every life stage, business and branding requirement of her clients, infusing each project with her unique artistic flair.

Her approach defies the notion that generalist photographers must compromise their brand integrity by undercutting prices.

Instead, she has redefined the game, positioning herself as a high-end, low-volume photographer with an exceptional sales average.

Creating a spectacular full-service client experience like no one else offers in her area.

Her clients come back to her time and time again as she is their Photographer for life, they wouldn’t dream about going anywhere else.

In our interview, we’ll delve into Felicia’s favourite marketing strategies, including SEO tactics, referrals, expos, and an innovative community initiative known as “the Christmas float,” all of which keep her top-of-mind and her client base growing, coming back time and time again.

This conversation is a must-watch for photographers who embrace diversity in their work yet aspire to excel in the high-end photography market.

Website: https://feliciasaundersphotography.com/
Instagram: https://www.instagram.com/feliciasaundersphoto/
Facebook: https://www.facebook.com/FeliciaSaundersPhotography

Episode Transcript