PPBN.TV #52: Move With the Times or Get Left Behind with Jonelle Beveridge

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Imagine … your Photography Business … but leaner, smarter, tech savvy and absolutely smashing revenue goals.

Jonelle Beveridge – the creative brain behind Premier Studios in Perth Australia – is doing exactly THAT.

With more than 27 years as a photographer, Jonelle has overcome some of the biggest shifts in the industry to grow her studio into a $1 Million per year business.

Her approach …

Take a magnifying glass to her business, spot the opportunities and then tackle them one by one with bite-sized, robustly tested changes until they run like clockwork.

You could say Jonelle’s zone of genius is problem solving and innovation.

She is the master of leveraging technology to streamline her business and is continually innovating as new technology becomes available.

She’s quick to identify areas that need improvement and will implement and test small changes until it’s perfected.

We’re talking ALL areas of her business – shooting, workflow, operations, marketing, etc.

Jonelle really is a wizard at weaving technology into the fabric of her business to stay lean and work smarter.

And she’s also not afraid of challenging the status quo, tackling some of the industries biggest roadblocks by:

  • Implementing an ENTERPRISE level CRM that took the load off, seamlessly automating the bulk of her backend work, reducing the need for staff
  • Embracing AI not just for content, but for administrative tasks such automatically taking notes of phone calls and entering them straight into the CRM
  • Reworking her workflow to leverage same-day In-Person Sales (IPS) Shifting to maximise the customer experience
  • Mastering the art of d capturing a FULL shoot in 20-minutes without compromising quality or client spend

And those “digital-only” packages? They’re priced smartly from $650 to $4,200 WITHOUT undercutting the value of her finished masterpieces.

Guess what … clients still buy finished art work!

Every improvement to her business is deliberate, strategic and designed to streamline processes and make every second count.

“If it doesn’t make the ship move faster, it’s not worth doing.”

https://www.premierstudio.com.au/
https://www.facebook.com/premierstudio
https://www.instagram.com/premierstudio

Episode Transcript