Welcome to the second episode of our special 5-part series “How to Build a Successful Photography Business in 2024.”
Some might say we’re in tough economic times.
The cost of living is on the rise and interest rates at the highest they’ve been for years.
Many families are carefully watching their budgets and deciding where to spend their disposable income.
And services like “photography” often get put off for “later”.
There have been a number of businesses close up shop in 2023 blaming the economy.
Yes, the economy has certainly contributed to the challenges in getting bums on seats.
But …
Are we really in tough economic times? Or is this just business?
Business can be a bit of rollercoaster.
The hustle is real.
Expect lots of ups and down.
Sometimes your’ll move quickly and other times, slowly.
Sometimes you’ll feel like you’re going around in circles.
In this episode, Mark and Kylie discuss the ebbs and flows of business and how you can prepare for those ups and downs.
Because if it isn’t cost of living, it’s covid.
If it isn’t covid, it’s interest rates.
We can’t expect a smooth ride in business.
It’s hard work!
And only the fittest and most resilient will survive.
So strap in … business is one fierce rollercoaster!
