Welcome to the second episode of our special 5-part series “How to Build a Successful Photography Business in 2024.”
There’s no doubt the Photography Industry is a highly competitive market with an abundance of aspiring photographers looking to turn their passion into profit.
Not to mention the technology advancements making it easier for regular consumers to access pro level photography equipment.
And it’s only going to get worse.
Marketing is a crucial skill for any Photographer looking to succeed in this increasingly competitive marketplace.
With these constant industry challenges and changes in consumer behaviour, the power lies with those Photographers who can adapt and evolve their marketing, ESPECIALLY in 2024.
So what’s the answer?
Sell MEMORIES … not prints!
One of the biggest mistakes we see in Photography marketing is the overemphasis of selling Wall Art and finished products.
While these are important products for any photographer to include in their offering, in a digital focused world, you may in fact be turning potential customers away …
Customers who “think” they want digitals only (but will most likely end up buying Wall Art) …
Customers who first and foremost just know they need to capture memories of their family before their children grow up.
Customers who see beautiful photographs of other family moments and say “I want that for my family”.
It is important to understand the reasons WHY a potential customer books a Photographer in the first place.
And 99% of the time, it has NOTHING to do with Finished Art.
Join Mark and Kylie as they walk you through those reasons and how to shift your marketing in 2024.
