PPBN.TV #114: How to Sell Naturally & Authentically with Maggie Robinson

Maggie Robinson is one of the UK’s leading photography sales coaches, specialising in In-Person Sales (IPS). She’s also been honoured as SWPP’s Trainer of the Year — a recognition voted for by her peers.

In this episode, Maggie walks us through how to create a sales communication process so natural and authentic that it doesn’t feel like selling at all. Instead, it’s a simple, proven system that guides your clients toward purchasing artwork for their home — without the pressure.

We dive into key factors behind building a price list, including important insights into the psychology of sales. There’s no strict “right” or “wrong” way to structure your pricing, but Maggie shares essential strategies to help you create a price list that supports an effortless sales experience.

Once your pricing is locked in, it’s all about weaving a non-salesy approach throughout the entire client journey — from the first phone call helping clients visualise their finished products, to shooting to sell with the end products in mind, asking the right questions that gently guide them towards purchasing during the IPS, to securing future bookings.

This conversation is packed with practical tips and mindset shifts. Maggie is as passionate as me and talks super fast! So You might want to watch (and rewatch) this one — there’s so much to take in!

Coaching Website: https://www.togacademy.com/
Photography website: https://www.dinkyfeet.com/