PPBN.TV #104: Phone Calls = $100,000 months with Michael Martin

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How did Michael and his team book 94 sessions in just 3 days? How does he consistently generate over $100K per month and run a million-dollar studio?

In this exclusive PPBN.TV interview, Michael shares the mindset shifts and strategies that transformed his business—starting with one simple but powerful tool: the phone.


In mid-2021, a clear change happened (you’ll see it in the graph when you watch this).

The key? Making real connections with clients. Michael reveals why photography is a hospitality business and how prioritizing the client experience over just taking great photos skyrocketed his success.

We dive into:

  • Building a dream team – freelancers vs. full-time staff
  • Maintaining quality control with multiple photographers
  • Using automation (Calendly + CRM) to maximize every lead
  • Selling finished artwork – pricing sweet spots & increasing client spend
  • Backing yourself and knowing your worth


Michael doesn’t hold back—he’s open, honest, and transparent about what it really takes to scale a photography business. If you’re serious about growing your studio and making sales a no-brainer for clients, this interview is a must-watch.

Episode Transcript