In the ever-changing world of professional photography, the road to success is far from easy. But the key question remains: How bad do you want it? How much are you willing to learn, adapt, and grow to create the business of your dreams?
Building a photography business isn’t easy, but success comes to those who embrace the work, sharpen their skills, and stay focused on their goals.
Reflecting on the past, Lori contrasts the grit of earlier generations—where learning often meant assisting for free —with today’s reliance on quick fixes like online tutorials or cheap courses.
Lori breaks success down into basic actionable steps. Start by setting a financial goal and reverse-engineer your business plan. For instance, if you aim to make $100,000 annually, that’s $8,300 a month or $2,835 a week. Design your sessions and pricing to align with this target—whether that’s four sessions at $520 or two at $1,200 or even one client at $2,835!
She emphasizes the value of high-end services that create exclusive, memorable experiences. Treat clients like VIPs with concierge-level care, from pre-planning to delivering stunning artwork. It’s not just about photos; it’s about providing an experience that fosters connection and creates lasting value.
When clients object with “It’s too expensive” or “I don’t have time,” Lori reminds us that persistence and creativity win. Hosting “events” (Mini Sessions) or offering tailored promotions keeps clients engaged, while strategies like same-day IPS (in-person sales) streamline workflows and deliver exceptional service. Yes, it’s harder work—but it pushes you to shoot with purpose, improve your craft, and build a premium brand.
Lori’s message is clear: success is possible for those willing to push past obstacles, refine their skills, and put their clients at the center of everything they do. So, ask yourself: how bad do you want it? Then take the steps to make it happen.
