WORKSHOP:
"THE PROFITABLE PHOTOGRAPHER"
Master Mindset, Systems, Marketing & AI for Photography Business Growth
This intensive 4-hour Masterclass is strategically designed to transform Portrait Photographers at every stage of their business journey into empowered, profitable business owners.
Whether you’re transitioning from part-time to full-time or looking to scale an already established Photography Studio, this workshop delivers the exact systems, automation strategies and marketing approaches that are generating real results in today’s competitive and oversaturated landscape.
Unlike typical photography business workshops that focus on theory or outdated tactics, this hands-on experience prioritises implementation. You’ll not only learn about essential business systems but actually set them up during the session.
You’ll walk away with customised workflows, marketing plans, and automation tools already configured and ready to generate results.
This workshop addresses the unique challenges portrait photographers face: inconsistent bookings, inefficient workflows, pricing confusion, and difficulty standing out in a crowded market. By focusing on four critical areas—mindset, systems, marketing, and AI—we provide a comprehensive framework that eliminates overwhelm and replaces it with clarity and strategic direction.
Led by industry experts Mark Rossetto and Kylie Garner, who bring decades of combined experience in photography business development, this workshop transforms complex business concepts into straightforward, actionable steps specifically tailored for photographers.
Workshop Promise
By the end of these 4 hours, you’ll have a customised action plan to implement revenue-generating systems, time-saving automations, and client-attracting marketing strategies specifically tailored for portrait photographers ready to elevate their businesses.
MODULE 1: The Business Owner Mindset
- The CEO Transformation: Stepping fully into your role as a business owner rather than just a service provider
- Your Unique Value Blueprint: Developing a clear point of difference that positions you as the only choice for your ideal clients
- Profit-First Photography: Creating a pricing structure designed for profitability and sustainable growth
- PRACTICAL EXERCISE: Complete your "Profit Pathway" worksheet to identify your three highest-value revenue opportunities
MODULE 2: Systems That Sell
- Client Journey Mastery: Designing a client experience that converts inquiries and generates referrals
- CRM Implementation: Step-by-step setup of automated client workflows that streamline your business operations
- The 15-Minute Workflow: Creating efficient processes that give you back valuable time while elevating service
- PRACTICAL EXERCISE: Set up your first automated client nurture sequence during the workshop
MODULE 3: Marketing That Works NOW
- Market Evolution Analysis: Understanding the changing expectations of today's portrait clients
- Content Conversion System: Create two weeks of strategic marketing content in just one focused hour
- Lead Generation Blueprint: The exact strategies generating consistent, quality bookings for photographers
- PRACTICAL EXERCISE: Build your 30-day marketing calendar with ready-to-implement content strategies
MODULE 4: The AI Advantage
- Photographer's AI Toolkit: The specific tools giving forward-thinking photographers a competitive edge
- AI-Enhanced Client Communication: Scripts and prompts that increase bookings and streamline client interactions
- Automation Integration: Combining your CRM, social media, and client management with AI for maximum efficiency
- PRACTICAL EXERCISE: Set up your first AI workflow during the session
MODULE 5: Your Implementation
- 90-Day Success Path: Your personalised action plan with clear weekly implementation steps
- Accountability Framework: Setting measurable goals with tracking systems that drive results
- Resource Access: All templates, scripts, and tools covered in the workshop
- PRACTICAL EXERCISE: Commit to your three "Monday Morning Actions" to implement immediately
This Workshop Is Perfect For You If
You’re ready to optimise your business operations for increased profitability.
You’re transitioning from part-time to full-time or scaling an established photography business.
You want specific, actionable systems rather than theoretical concepts.
You recognise the value of technology and automation in creating a competitive advantage.
You need a clear strategy for attracting consistent, high-quality bookings.
What Makes This Workshop Different
No Fluff Guarantee: Every minute delivers actionable strategies you can implement immediately. Real-Time Implementation: You’ll set up actual systems during the workshop, not just take notes. Market-Proven Strategies: Methods specifically working for portrait photographers in today’s market.
Complete Resource Package
Walk away with templates, scripts, and workflows ready to use Monday morning.
Workshop Presenters
Mark Rossetto – Double Master Photographer, Qualified Photography Business Coach, and NLP practitioner with 20+ years of experience helping photographers build profitable businesses aligned with their strategic goals.
Kylie Garner – Master Photographer, Journalist and Digital Marketing Strategist who’s been working with clients across the photography, tourism, events, health, service and coaching industries since 2006. A Digital Marketing specialist focused on Business Building, AI, Automation, Facebook Ads, SEO and Marketing, Kylie helps business owners, creatives and photographers scale strategically and achieve their business growth goals. She is also the founder of HelloZen CRM, an AI Powered All-In-One Lead, Marketing, Sales & Automation Platform.
Workshop Investment
Time: 12pm to 4 pm Location: Same as the industry night in a different room.
Cost workshop: $499 per person (Limited Early Bird Price will be made available)
The workshop always books out so get in while you can. So get in early!
What’s NOT included: Transport and accommodation to the workshop are not included.
What to bring: drink bottle and snacks, notepad and pen, an open mind and a smile
