WORKSHOP:
"THE PROFITABLE PHOTOGRAPHER"
Master Mindset, Systems, Marketing & AI for Photography Business Growth
Workshop Promise
By the end of these 4 hours, you’ll have a customised action plan to implement revenue-generating systems, time-saving automations, and client-attracting marketing strategies specifically tailored for portrait photographers ready to elevate their businesses.
This intensive 4-hour Masterclass is strategically designed to transform Portrait, Family, Pet, Personal Branding, and Wedding Photographers at every stage of their business journey into empowered, profitable business owners.
Whether you’re transitioning from part-time to full-time or looking to scale an already established Photography Studio, this workshop delivers the exact systems, automation strategies and marketing approaches that are generating real results in today’s competitive and oversaturated landscape.
NEW FORMAT: THEORY + PRACTICAL IMPLEMENTATION
This workshop has been intentionally restructured into two powerful parts:
Part 1 (2 hours) is focused on deep-dive learning—laying the theoretical foundations, understanding the systems, AI, technology and shifting your mindset for success.
Part 2 (2 hours) is where the magic happens: full implementation. You’ll take what you’ve learned and apply it live—building, setting up, and integrating key systems and marketing strategies, and social media workflows directly into your business during the session.
Unlike typical photography business workshops that focus on theory or outdated tactics, this hands-on experience prioritises implementation. You’ll not only learn about essential business systems but actually set them up during the session.
You’ll walk away with customised Automated workflows, AI + automation tools, 12 month marketing plans, and a FULL Social Media Content Creating Mega Machine already configured with prompts workflow ready to Connect with your clients no matter what platform they are on!
This workshop addresses the unique challenges portrait photographers face: inconsistent bookings, inefficient workflows, pricing confusion, and difficulty standing out in a crowded market.
This Workshop Is Perfect For You If
You’re ready to optimise your business operations for increased profitability.
You’re transitioning from part-time to full-time or scaling an established photography business.
You want specific, actionable systems rather than theoretical concepts.
You recognise the value of technology and automation in creating a competitive advantage.
You need a clear strategy for attracting consistent, high-quality bookings.
You want to learn how to create social media to be indexed and found by your clients no matter what platform they are on
What Makes This Workshop Different
No Fluff Guarantee: Every minute delivers actionable strategies you can implement immediately.
Real-Time Implementation: We spend the whole second part of the workshop set up actual systems, not just take notes.
Social Media-Proven Strategies: Methods specifically working for SAVVY photographers in today’s market.
Complete Resource Package
Walk away with templates, Promots, scripts, and workflows ready to use Monday morning.
Workshop Presenters
Mark Rossetto – Double Master Photographer, Qualified Photography Business Coach, and NLP practitioner with 20+ years of experience helping photographers build profitable businesses aligned with their strategic goals.
MODULE 1: The Business Owner Mindset
- The CEO Transformation: Stepping fully into your role as a business owner rather than just a service provider
- 4 Essential Components of Success Business: Most people have Two, but when you have all FOUR... Business Booms!
- Profit-First Photography: Creating a pricing structure designed for profitability and sustainable growth
- PRACTICAL EXERCISE: Complete your "Profit Pathway" worksheet to identify your three highest-value revenue opportunities
MODULE 2: Systems That Sell
- Client Journey Mastery: Designing a client experience that converts inquiries and generates referrals
- The Modern Photographers workflow: Step-by-step setup of automated client workflows that streamline your business operations
- The 15-Minute Workflow: Creating efficient processes that give you back valuable time while elevating service
- PRACTICAL EXERCISE: Identify where you can Automate your workflow and Set up your first automated client nurture sequence during the workshop
MODULE 3: Marketing That Works NOW
- Lift “the hood” on successful business: After 8 years of coaching, I know what working and What's not! And how to re-hash old strategies with a new twist!
- Marketing Journey Map: Follow the 9-step plan to create a seamless experience and raving fans
- Social Media: So much to do! But where should you really be spending your time!?
- PRACTICAL EXERCISE: Build your 12-month marketing calendar with ready-to-implement content strategies
MODULE 4: The AI Advantage
- Photographer's AI Toolkit: Go through the specific AI tools that savvy photographers are using to stay ahead of the game!
- Va’s to amplify your business: Streamline admin tasks, enhance client communication, and free up your time for high-value business growth activities.
- Automation intelligence: Knowing what programs you can use to Combine your CRM, social media, and client management with AI for maximum efficiency
- PRACTICAL EXERCISE: Create your AI workflow during the session
MODULE 5: Your Implementation
- Workflow + AI = More free time + Happier clients: Create a the Modern Photographers workflow
- Create your 12-month Marketing plan: Your personalised action plan with clear, monthly and weekly implementation steps
- Social Media Content Creating Mega Machine!: From Keyword to 15 contact points across 8 social media platfroms!
- PRACTICAL EXERCISE: Work through Step by step how to be seen EVERYWHERE by your ideal clients!
Workshop Investment
Time: During the daytime (TBC) Location: In the same area as the Conference (TBC)
Cost workshop: $499 per person (Limited Early Bird Price will be made available)
The workshop always books out so get in while you can. So get in early!
What’s NOT included: Transport and accommodation to the workshop are not included.
What to bring: YOU MUST BRING YOUR LAPTOP OR IPAD! A drink bottle and snacks, a notepad and pen, an open mind and a smile
