The Price is RIGHT!

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First question: “Does your priceless help get you to your Weekly Magic number?”

Let’s kick things off with Reviewing your pricelist — not just for what’s on it, but how well it’s actually performing for your business.

Your pricing should be three things:

✅ Clear (to you and your clients)
✅ Profitable (you’re hitting your magic number)
✅ Confidence-building (you can say it out loud without flinching, maybe just a little bit)


Start by printing out your current pricelist. Then, open your client records or sales data from the past 6–12 months and look at what’s actually been purchased — not just what’s offered.


Here are some things to look for:

  • Are your best-sellers the ones you want to be selling?
  • Are you consistently reaching your weekly target or magic number?
  • Are there products that never get ordered?
  • Are there products that anchor your pricing but push people toward better packages?

Now’s the time to consider what phase of business you’re in and whether your pricelist aligns:

  • Phase One: All-inclusive, digital file focus, keep it simple.
  • Phase Two: More structured pricing — think basic packages + You have a full range of finished artwork and products
  • Phase Three: Confident in selling your products and have a proven track record. You can build a product-led experience with higher touchpoints and add-ons.

Also, listen closely to your clients:

  • What are they asking for?
  • What are they confused by?
  • What are they consistently buying — even if it’s not your top-tier package?

Remember: If it’s easier to understand, it’s easier to buy.

ACTION STEP:

  • Print your pricelist — get it physically in front of you.
  • Export your sales data from the last 6–12 months. Highlight:
    – Best-sellers
    – Least popular products
    – Average spend per client
  • Check each item/package for actual profit:
    – Are you pricing for profit, not just affordability?
    – Does your pricing align with your magic number (from Day 4)?
  • Remove any deadweight products that never sell (unless they act as a psychological nudge toward better offers).
  • Simplify or restructure if you’re seeing resistance or confusion in the buying process.
  • Ask yourself:
    What do I want to be known for?
    Is this pricelist supporting that direction?
  • Update your price list on your website, emails, printed materials client lounge, etc. 8. Pricing for profit masterclass
  • Would you like to do a price review? Reach out to Mark Rossetto and book a 1 hour 121 coaching session.


Here are some resources for you to look at:
1) https://ppbnonline.com/courses/pricing-for-profits/

2) https://ppbnonline.com/…/put-more-money-in-your-pockets/
3) https://ppbnonline.com/cou…/pricing-for-your-ideal-client/

4) Pricelist – https://ppbnonline.com/dashboard/toolkit/

ACCOUNTABILITY

Let’s celebrate your progress!

Once you complete today’s task, simply comment “Done” to stay accountable.

92 points if you Post “ONE” thing you made a change on in the comments.

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