“Is there the right information on your website to make an informed decision that you’re the right Photographer for them?”
Your website isn’t just a portfolio — it’s your 24/7 shopfront, salesperson, and first impression all rolled into one.
With thousands of photographers out there, your website has to stand out — and not just with pretty pictures. It needs to educate, build trust, and guide people to take action.
So today, we’re moving your site from “just looks good” to “this is where the bookings happen.”
Let’s be real:
Would you rather get an enquiry that says “Can you send me your price list?” or one that says: “When is your next availability?”
That’s the power of a clear, confident, and client-focused website.
ACTION STEP:
Homepage: First Impressions Count
This should be your most powerful landing page — and it needs to hook them fast.
- Hero image or video that screams your brand
- Use emotion-based copy – think feelings, not just facts
- Clear call to action (“Book Now” / “View Portfolio” / “Let’s Chat”)
- Social proof: testimonials, client logos, trust icons (like awards/memberships)
- A visual walkthrough: include studio tour snippets or room views
- Strong, skimmable headlines – bonus points for a personal welcome video
- Double-check ALL links, buttons, and social icons are working! Including your contact us /enquiry form
Experience Page: Tell the Story of What It’s Like to Work With You This is where you differentiate. Why YOU? Why your experience?
- Add a welcome video or studio tour to introduce yourself
- Break down the process step-by-step (what happens every step of the way to picking up your artwork)
Products Page: Show the Value, Not Just the Stuff
Your client doesn’t know what “fine art prints” or “hand-bound albums” mean — until you show them.
- Display beautiful product photos and always use lifestyle mockups/room views. from yesterdays challenge
- Include short descriptions written in plain English
- Bonus: Add short videos showing you holding/touching the products to bring them to life
ACCOUNTABILITY
Let’s celebrate your progress!
Fix at least one small thing today — maybe a button, a broken link, or a headline that could convert better
Once you complete today’s task, simply comment “Done” to stay accountable.
FB PPBN Connect Link: https://www.facebook.com/photo/?fbid=10171200270240447&set=g.369017968789517
