Pinterest is a visual discovery platform and treasure trove for finding and collecting ideas on a range of topics such as home decor, recipes, photography, style inspiration and SO more.
With billions of Pins on Pinterest, people utilise this social media platform to find ideas and spark inspiration. Once someone has discovered a pin they like, they save it to a “board” for easy reference and organisation.
So what does this mean for marketers? Pinterest allows you to:
- Generate cheap but quality referral traffic to your site
- Use it for high quality content creation
- Position yourself as a thought leader in your niche and
- And extend your brand.
Now, it’s long been known that women dominate this platform, but a lot has changed since it’s early days. There is a segment of men who utilise Pinterest for aggregating a range ideas and inspiration on topics such as fitness, health, business, fashion and various hobbies. So don’t discount Pinterest when targeting men!
However, if Women are your target … then Pinterest may be just be a great source of automated and organic traffic.
In this Execution Plan, you will learn how to set up your profile, optimise your boards and create an advanced Pinterest Marketing Strategy that drive traffic to your website.
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