Now that you’ve clearly defined your dream client, it’s time to ask the big question:
Does your brand attract the people you actually want to work with?
Before we tackle, your website, Marketing materials, Product displays, studio layout and design, etc. We need to get this right the first time, as it impacts everything you do.
Your brand is more than just a logo. It’s the visual, emotional, and strategic identity of your business — and it should be working for you 24/7 to attract the right people, create connections, and build trust.
If your branding doesn’t match your ideal client’s expectations, values, or aesthetics… then there’s a disconnect that’s costing you bookings.
Let’s Break It Down: What Makes Up Your Brand?
Your Visual Identity
- Colours: Are they aligned with the emotions you want your brand to evoke? Soft pastels feel different than bold, vibrant tones.
- Fonts: Your typography reflects personality — is it modern, elegant, fun, or formal?
- Logo: Is your logo clean, legible, scalable, and relevant to your photography niche?
- Consistency: Are these elements consistent across your website, socials, emails, guides, and client touchpoints?
Your Visual Style
- Photography style: Do your images reflect the experience your ideal client is expecting? (e.g. warm and emotive vs. bold and editorial)
- Editing tone: Are your colours, tones, and mood aligned across your portfolio?
Your Voice & Messaging
- Tone: Is your tone formal, friendly, cheeky, empowering? It should reflect how your clients speak and what they resonate with.
- Language: Are you using phrases, questions, and calls-to-action that actually speak to your ideal client’s pain points and dreams?
Why This Matters:
It builds instant trust — clients feel like you get them It sets the tone for a premium client experience It makes your marketing more effective and aligned It helps you stand out in a saturated market It turns casual browsers into booked clients
This one might take some time… for those who have done this excursive before allow 10-30mins. For people new to this… it will take you longer…
ACTION STEP: Audit Yourself
You can head to the PPBN Toolkit and download the Brand Style Guide Template. For inspiration of what a branding board looks like. See the first comment.
This is more like a checklist…
1. Know Your Brand Foundations
- I’ve clearly defined my ideal client (values, aesthetic, emotional needs, pain points)
- I know what I want to be known for (my niche, photography style, brand personality)
- I’ve chosen 3–5 brand words that describe the tone and feel of my business
e.g. warm, empowering, luxe, creative, down-to-earth
2. Visual Identity Essentials
- I have a primary logo that’s clean, scalable, and professional
- I have a secondary logo/submark for social and smaller placements. (its link an icon)
- My colour palette reflects the emotion I want my brand to convey
Tip: use 2–3 main colours and 1–2 neutrals/accent colours - I’ve chosen 2 consistent fonts (one for headings, one for body text)
- My website, Instagram, email signature, and guides all use the same brand fonts & colours
- I use a consistent photo editing style that reflects my brand personality
3. Photography Style + Content
- My photography style (posing, lighting, editing) attracts the type of client I want to work with
- My Instagram feed tells a consistent visual story
- I only showcase portfolio work that I want to book more of
- My client galleries and printed samples match my online brand
4. Brand Voice & Messaging
- My tone of voice matches how I speak (fun, formal, relaxed, empowering, etc.)
- My website and captions speak to my ideal client’s pain points and desires
- I use language that connects emotionally — not just photography jargon
- My call-to-actions are clear and client-focused
e.g. “Let’s tell your story” instead of “Book now”
5. Online Presence
- My website homepage clearly explains who I am, who I serve, and how to work with me
- My Instagram bio includes who I help and where I’m based
- My profile picture is consistent across all platforms
- I’ve checked that my branding matches on Facebook, Pinterest, LinkedIn, and Google Business
6. Brand Consistency Check
- All my PDFs, welcome guides, price lists, and brochures use my brand fonts/colours
- My CRM emails and automations use my brand voice
7. Bonus: Emotional Connection
- My brand makes clients feel something — safe, excited, empowered, seen, celebrated
- My messaging reflects why I do what I do — not just what I offer
- I have testimonials that speak to the experience I create
Final Step: Your Brand Moodboard
- Create a simple brand mood board (in Canva or on paper) that includes:
- Logo(s)
- Fonts
- Colours
- 6–8 inspirational photos (your own work or styled ideas)
- Key brand words and phrases
Refer to this every time you post, design, or create.
ACCOUNTABILITY
Let’s celebrate your progress!
Once you complete today’s task, simply comment “Done” to stay accountable.
23 points if you Post “ONE” thing you made a change on in the comments.
FB PPBN Connect Link: https://www.facebook.com/photo?fbid=10171175908520447&set=g.369017968789517
