Today is all about running a leaner, more profitable business — one that works smarter, not harder.
But before making any big move in your business — whether that’s launching a new product, changing your workflow, moving into a studio space, hiring a VA, or switching software — there are three powerful questions I always ask myself (and my coaching clients):
- Will it save me time?
- Will it enhance the client experience?
- Will it make me more money?
If you can confidently say “yes” to at least one (ideally two or all three), then you’re probably making a decision that supports long-term growth and sustainability.
Some changes might feel like a step backward or require an upfront investment of time or money — but if they align with these three pillars, they’ll set your business up for more success in the long run.
Here are a few practical examples of this thinking in action:
- Book more sessions → through smarter marketing and clearer messaging.
- Be more efficient with your time → by outsourcing, automating, or using tools like CRMs and AI.
- Lower your COGs (Cost of Goods) → by refining your products, pricing, and supplier choices.
- Lower your CODB (Cost of Doing Business) → by reviewing subscriptions, software, or recurring expenses.
- Increase your average order → by better qualifying your clients or improving your sales process.
- Improve conversion rates → with more intentional client education and better-prepared inquiries.
ACTION STEPS:
Today, we’re focusing on the money-saving side of things — specifically your COGs (Cost of Goods) and CODB (Cost of Doing Business).
Here’s what to do:
- Log into your accounting or bookkeeping system.�(If you don’t have one, start a simple spreadsheet today.)
- Review your COGs:
- Are your product costs eating too much of your profit?
- Can you simplify or streamline your product range?
- Are there suppliers or labs offering the same quality for less?
- Review your CODB:
- Go through every regular expense.
- Are you paying for software or tools you no longer use?
- Can you migrate your software programs into a new more advance system like “HelloZEN CRM” it might cost you more up front but it cancels 5 other subcription programs
- Could you renegotiate, cancel or stop spending on anything that’s not delivering value?
Pro Tip: Don’t just look for what’s “cheap” — look for what’s efficient, aligned, and worth it.
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