A “High Converting” Landing Page is a page on your website with ONE JOB to do – sell your offer or promotion.
The ONLY elements that should be on this page, are ones that INCREASE performance and converstion. Anything that would decrease this, needs to be removed.
This means no headers, links, logos or elements that prevent or distract from the potential client taking action.
The performance of a Landing Page is measured by “conversion rate” which is the total opt-ins, registrations or purchases DIVIDED BY the total visitors for the same period.
A good “guideline” to shoot for is ANYTHING over 20% conversion rate.
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