Website
- Welcome video
- Products pages – Images of products/video
- Experience process
- Testimonials that talk about the finished results – Wallart
- Copy – create memories
- Contact information + form Price ing info (“starting from” etc.)
- Price guides
- Room views
- Including finished artwork/photos of walls in homes in blog articles
- Blogs on how to create the right wall art for your home
- Quiz for those that have no idea what they want, but want your work
- Popup video chat
- Website hook – download to get their email and details
Booked
- Welcome pack
- Questionnaire, Where would like to display the finished artwork in your home? Which products do you like the most, do you prefer finished wall art or albums and boxes
- What to Wear guide
- Booking letter – Tri-fold, Experience guide, Product Guide
- Wall art planner – how to take a photo of your all
- Tape measure
- Client portal of great information
- Phone consult
- Pre-session meeting showing the artwork and/or where its all around you
- Set up pre-payment plan!!!!! (Pre-purchase Payright)
- Send a client gift – Self-love hamper, eye mask, coffee, silk robe, etc.
- Get them to create a vision board
- Blog – pre-pare session and what to get out of your experience
- Lead magnet / newsletter sign up on website – get them onto your email list
- Email reminders leading up to the shoot
Excitement call
- 2-4 days before the sesssion
- Script (below)
“Hello [their name], it’s [your name] from [your business/studio name.] I wanted to give you quick call about your upcoming photo session. We’re looking forward to seeing you at [session time] on [session day.] Do you have 2 minutes for a quick chat? I wanted to make sure you’re ready to go and everyone’s on the same page.
Do you have any questions regarding your session? Do you need any help with what to bring, how to get here and where to park? What are you thinking of bringing with you? [Edit questions to suit.]
[Add if you need to] Also, just to remind you, you’re now within the [number of days] notice period and we won’t be able to cancel at this point [without X, Y, Z conditions – if any.]
Excellent. Thanks for your time and I look forward to seeing you at [repeat session day and time.]
Before the client arrives
- Put out the welcome sign
- Studio lights on
- Backgrounds set
- Music playing
- All surfaces cleaned
- Pillows neatly stacked
- Room temp. set
- Smells clean and fresh
- Drinks ready with water, ice, lime and appropriate colour plastic cups for children
- Camera set and ready to go, memory card in and formatted
- Job sheet printed with all notes, pre-shoot questionnaire and client’s room photo handy
- Names memorised
- Notes read and understood
- Shoot plan known
- If newborn, have blankets and props etc. set up and ready to go
- All to be done at least 30-15 mins. prior to the session starting (in case they arrive early)
- Be cool, calm and collected before the clients arrive (never rushed or hurried)
- Product placement
- The client picks up with the current client’s age and stage.
If you’re shooting on location, the key points would be to:
- Check-in advance if there are no events or closures in your favourite public area locations
- Arrive early
- Know the lighting conditions expected throughout the shooting time
- Know what the weather is doing (and likely to do)
- Make sure you and your car are easy to find / identify
- Walk around the area to make sure it’s safe and clean
Before you take a photo
- Explain the experience with family members
- Ask them if they have any ideas
- Go through the pre-shoot questionnaire
- Smile and introduce yourself. Make sure you spend time to ‘warm’ everyone up and figure out who is shy and who isn’t. Who needs extra TLC.
- Go through what they have bought with them to be photographed with-in
- I ask them to show me around their home before I get my gear. It gets them talking and relaxed. I move slowly and calmly so they can pick up my vibe and chill / not stress
During the session
- “OMG that one was awesome, there’s your 30×20 canvas !!”
- “Oh this is gorgeous, you are going to love this shot!”
- “You’re going to love these. You’re doing an awesome job.”
- “Wow this one is going to look amazing above your couch”
- My clients usually see them on the back of the camera as it’s being shot, so they get excited when seeing them
- Show the back of the camera yes or no
- Are we shooting for the album today?
After the session
- That was awesome!
- Post session walkthrough
Purchasing appointment
- Superimpose their images into their room views
- Music
- Product credit
- tell them the other ones they love for desktop prints or albums/box or digital
- I say “Most people love this product…” and product credit
- A+B+C+D+E= $$$$$
YOUR JOB IS TO SELL TWO ITEMS.
