As 2024 draws to a close, join us for a special PPBN.TV Edition. It’s the week before Christmas, lets reflect on the milestones, challenges, and successes of the year and look ahead to the opportunities awaiting photographers in 2025.
This year brought transformative changes to the photography industry, from tackling interest rate challenges to embracing the rise of AI.
Active marketing became a lifeline for businesses as organic inquiries declined, while the move away from influencers signaled a renewed focus on authentic connections.
Meanwhile, streamlined workflows and cutting-edge software made managing photography businesses smoother and more efficient than ever.
PPBN has had its strongest year yet, with: 300+ active members, 101 speakers, 96 interviews, 40 masterclasses, and 38 live training sessions, plus exciting events like our 4 Industry Nights with 24 speakers and 18 suppliers, bringing together over 300 attendees across Australia! Just wait until you see what we do in 2025!
What’s Ahead for 2025
Step into the future with predictions that will shape the photography industry:
- AI-Powered Everything: AI is now essential for smarter workflows, marketing, editing, and more.
- Simplification & Authenticity: Clients value simplicity, trust, and transparency in a world flooded with AI content.
- Video Dominance: Short-form content is king. Learn how to create engaging videos to stay ahead.
- Generational Marketing: Target the right audience with the right message on the right platform.
- Brand Stories as Your Superpower: Build trust through authentic storytelling.
- Immediate Gratification: Respond quickly to client needs in an instant-everything world.
- Small Improvements, Big Results: Focus on 1% enhancements across your business to stand out.
We all have access to the same tools and resources—success lies in how you use them and manage your time. Business isn’t meant to be lonely, and with PPBN’s resources, community, and support, you’re never on your own.
As 2025 brings new challenges and opportunities, let’s work together to streamline, connect, and grow, making it your most successful year yet.
