PPBN.TV #94: Essential SEO for Photographers with Corey Potter

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Corey Potter, one of the photography industry’s leading SEO experts. Corey’s years of experience and actionable strategies make this a must-watch for photographers who want to make their websites work harder for them.

Google remains a dominant force in how clients search for photography services—but it’s no longer the only place they’re looking. Social media platforms and tools like ChatGPT are shaping how people find businesses. Corey dives into how to make your photography website stand out, not just on Google but across multiple platforms.

What You’ll Learn

  • How Google Thinks: Get into the mind of search engines and discover how they determine rankings.
  • SEO Essentials for Photographers: Learn the must-have elements that make your website “findable” to the right audience.
  • The Home Page Advantage: Why your homepage is critical—and how to make it work for you.
  • Corey’s Personal Case Study: Hear how Corey’s own search for a brand photographer opened his eyes to the real ways clients search online—and how you can use this knowledge to attract high-paying clients.
  • Practical Checklists & Tools: Corey walks you through his favourite SEO tools and techniques, showing real-life examples that make it easy to visualise what works.


With search habits shifting between platforms like Google, social media, and AI-driven tools, staying ahead of the curve is critical. Corey’s advice will help you meet your clients where they are searching—and ensure they find you.

This episode isn’t just about theory; it’s about turning SEO into a practical, achievable part of your marketing strategy. Whether you’re just starting or looking to refine your approach, this interview is packed with value.

Episode Transcript