Knowing your “why” is your key to overcoming any “how”.
This wisdom, along with the mindset of “Nobody Cares. Work Harder,” is something that Kate Ellis – a Newborn & Family Photographer from Adelaide, Australia – lives by.
Have you ever had those moments in life when everything just seems to align? Your passion marries your profession, fulfilling your personal desires while also serving a greater purpose? This sense of complete satisfaction and balance is what the Japanese refer to as “Ikigai.”
And Kate is in her “Ikigai” element.
She absolutely LOVES being a photographer, adores her clients and has built a successful photography business that aligns beautifully with her family life.
As an added bonus, she earns a healthy income doing what she loves!
But this wasn’t achieved overnight!
Be prepared for some thoughtful wisdom, truth bombs and tough love in this episode of PPBN TV.
It has been a 20 year journey for Kate and she has worked her behind off to make it happen.
During that time she has continually up-skilled, honed her craft, fine tuned her brand, listened to the market and adapted year after year to stay relevant and attract her ideal client.
Kate walks us through how “branding” can be your secret weapon to create raving loyal super fans.
We wrestle with the idea of when it’s time to say “enough is enough” in business. And if you decide business is not for you, that’s perfectly OK.
We also talk about the philosophy of “Ikigai” and how it relates to Photographers … from those who adore their profession but struggle financially to others who are money-rich, but lack a love for what they do.
This interview felt more like a chat between friends so be prepared for a bit of jumping around, but it made for a refreshingly real and raw conversation.
We truly ADORE Kate and appreciate her frankness and honesty.
And we know you will too!
https://www.kateandco.com.au/
https://www.instagram.com/kateandco.com.au/
