How do you build a premium brand in a small town, surrounded by photographers charging just a fraction of your price?
When they ZIG … you ZAG!
Meet Cassie Barrett, a Family Photographer located on the outskirts of Colchester, Essex.
She’s successfully pivoted from a £200 “Shoot & Burn” photographer to a premium Photographer providing high-quality finished products.
The result? A staggering 300% hike in her average sale!
So, how did she do it?
Laying strong foundations was paramount. She gave her business a makeover from the ground up and started offering a luxury experience.
But let’s be honest … it wasn’t all sunshine and rainbows.
In this episode, we delve into the changes Cassie made, marketing campaigns implemented and the impact these changes had on the clients that expected everything for nothing.
But with a quick repositioning of her products and price list, quality leads started to flow and she was back on track!
Cassie also runs through all the different touch points and 1%ers she has that makes her and her brand stand out from the crowd.
We hope you enjoy this interview!
https://www.honeysucklephotography.co.uk/
https://www.facebook.com/honeysucklephotographybycassie/
https://www.instagram.com/honeysucklephotographybycassie/
