Natalie Howe is, quite simply, one of Australia’s greats. Her work is jaw-droppingly consistent across every genre she touches, and she’s one of the most awarded multi genre photographers in the country. If there’s a bar, she’s the one quietly lifting it.
In this episode, Natalie walks us through how photographing multiple genres over 21 years has kept her business not just alive, but thriving. She openly admits she hates marketing… yet somehow her passive marketing game is rock-solid. Turns out, when you build exceptional relationships and deliver world-class work, people keep coming back – and they bring their friends.
We dive into how she’s evolved with the times: the shift from IPS to Pic-Time, moving deeper into the digital world, and the mindset changes that have given her more freedom than ever before. It’s refreshingly honest, incredibly practical, and a brilliant reminder that you don’t have to do everything, you just have to do what works.
And then… the show-and-tell moment every photographer needs to hear.
Natalie breaks down how one of there clients has done 12 photoshoots totalling over $80,000, and then opens up her books to reveal her top 12 clients, who together have spent over $154,000. Yep – she gives the full breakdown. Nothing sugar-coated. Nothing held back.
This episode is a genuine masterclass wrapped in honesty, relatability, and straight-up inspiration.
You’re going to want to watch this one.