We sit down with Doug Richardson, a wedding and event photographer from New Zealand and now famously known as “the hat guy” (yes, he has a hat for every occasion!).
Doug dives into one of the most underrated parts of running a successful photography business personality. In an industry where we deliver both exceptional service and a tangible product, Doug shares how much our personality shapes the client experience and how connection truly is the difference between a one-off job and a lifelong client.
We explore what it means to shine through your personality. Being open, honest, and authentic in every interaction, because clients can spot “fake” from a mile away. Doug’s approach to client meetings and transparent communication has led him to an impressive 80% conversion rate with clients he meets in person.
He also talks about his transition from weddings into the corporate and events world, and how that shift has reignited his love of connection, not just with clients, but with event planners, guests, and the people behind the scenes. Every event becomes a chance to learn, grow, and build stronger relationships.
Doug reminds us that it’s the 1%ers, the small moments of genuine connection, the extra effort to remember a name or follow up after the event, that make all the difference.
Because at the end of the day, whether it’s weddings, portraits, or events, one truth remains:
Connection is key.