We all know Facebook and Instagram ads can be one of the fastest ways to generate leads for your photography business… but let’s be honest: most photographers are either confused, overwhelmed, or downright scared to run them.
That’s why we sat down with Monika Kalski, who works with photography businesses across the globe – from small home studios to multi-million-dollar operations turning over $4M+ a year.
In this insightful interview, Monika breaks down exactly how to position yourself on Meta (Facebook + Instagram) and what behaviours you must have on your platforms to win.
She shares:
- Why you should start with your 12-month vision, not just where you are now.
- The key is in the follow up process. This is where the campaign makes or breaks.
- The process for building your campaigns: your why, your hook, your offer, and your opt-in.
- The key Meta metrics every studio must track (cost-per-lead, clicks, conversions, locations).
- Why Advantage+ campaigns can destroy your results if you’re not careful.
- How Meta platforms are shifting to become more like search engines and what that means for your visibility.
- The simple maths behind knowing exactly how much to spend to get the bookings you want.
This is the real, proven and is used to generate Millions of dollars in photography sales year after year. Your going to love this!