This one is a bit left of centre… after suffering a brain aneurysm in January 2025, Marcel made an incredible recovery back up and working again within a few months.
With great people in our industry like Rick Liston and his partner helped keep his business running while he was out of action.
But this can only happen due to having a system-driven business that was well organised and documented so when people needed to step in they knew exactly who was who, where they where at in the client journey and which clients needed to be looked after from everything from photographing the weddings to delivering the products.
Here are a few things that he implemented in this business:
- Have a great CRM to stay organised
- Standard operation procedures to follow (SOP’s)
- Have your operations together, logins, key chains, banking, etc accessible.
- Creating a filling out an ICE (In Case of Emergency)
- Community to call on for help and be there ICE Photographer
- Insurance to protect your business.
This is a huge reality check to realise that things happen and you need to be prepared for widely crazy things to happen.