PPBN.TV #127: The Power of ProSelect with Ron Nichols

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“You can’t sell a secret and ProSelect makes sure you don’t.”

In this episode of PPBN.TV, we sit down with industry legend Ron Nichols, the mind behind ProSelect  the in-person sales software that’s helped professional photographers sell millions and millions of dollars in artwork around the globe.


I personally used ProSelect for nearly 20 years, helping generate over $500,000 in sales annually. Why? Because this software doesn’t just support your sales process – it elevates the entire client experience.


You’ll discover why “people buy what they see” is more than a catchy line. It’s the cornerstone of high-end portrait sales. Ron walks us through the brand-new generation of ProSelect, featuring an upgraded interface and next-level functionality including:

✅ Seamless product creation and ordering
✅ Beautiful album and book design tools
✅ Smart pricing and lab integration

✅ ProCapture backup and client-safe workflows

If you’re serious about selling wall art, albums and turning your sessions into premium sales – don’t miss this one. Your business (and your clients) will thank you for it.

Episode Transcript