What happens when smart marketing meets a soul-driven purpose? You get a multi-seven figure photography studio in Toronto… and one hell of an inspiring story.
We sit down with Andrew Hiorth, who went from being a solo boudoir photographer in 2020 spending just $25/day on Facebook ads to make $750,000 in his first year, to now investing $4,000 – $5,000 a week and running a studio with 18 full-time staff and millions in revenue.
Andrew lays it out straight: Meta ads work, but only if you have the right systems in place. Otherwise? You’re just setting fire to your cash. This is the ultimate “pay to play” strategy, and it still delivers the best ROI in the game.
But this episode goes deeper than just FB ads.
Andrew shares how staying “on mission” empowering 2,000 women a year through boudoir photography, has become the heart of his business. That mission attracts the right team, dream clients, and makes sales feel natural, not pushy.
You don’t need a huge following. You just need a clear strategy and a mission worth getting behind.
This episode is part practical, part motivational and all-round essential for any photographer ready to scale with impact.
