“Why is it so hard to market yourself as a photographer?”
It’s a question many photographers ask—and in this episode, Seasoned Photographer and Marketer Rachael Boer gives us the real talk. After working with thousands of photographers over the past decade, Rachael has seen firsthand the mindset blocks and practical challenges holding photographers back from connecting with their next client.
Marketing isn’t optional. It’s a core part of building a sustainable photography business. And while posting to social media might feel like something, it’s rarely enough.
In this interview, we dive into some creative low-budget, high-impact marketing strategies that work for both introverts and extroverts. You’ll learn how to:
- Maximise the value of your existing clients
- Build real community around your brand
- Use social media more strategically
- Craft large-scale campaigns on a shoestring
- Improve your email marketing
- And optimise your website to convert more visitors into paying clients
Whether you’re just starting out or ready to grow, Rachael breaks down exactly where to focus your time, money, and energy to get results. Because at the end of the day, what you put into your marketing is what you’ll get out of it.
Photography Website: https://www.rachaelboerphotography.com/
Marketing workshop: https://www.marketnoodle.com/
