In this episode, we dive into Arica Lipp’s incredible journey of building a photography business from the ground up, fueled by nothing but passion and determination. Starting out without the support of friends and family, Arica sought out a community of like-minded photographers — and from there, everything changed.
Through platforms like Clubhouse, conferences, and online spaces, she grew stronger by consistently putting herself out there, making connections, and finding the right people to help her grow.
With a vibrant, creative style, Arica refuses to be boxed into a single niche. She shoots a bit of everything, driven by inspiration from all around her. Realizing the importance of mastering her craft, she committed to investing in the right education from the right mentors to become the best
photographer she could be.
We break down the different ways to find and learn from the best education
- 1:1 mentoring and in-person workshops
- Conferences and live events
- Online education platforms
- YouTube and self-paced learning
After committing to the right education and personal growth, Arica has built a thriving business fueled by word-of-mouth referrals and face-to-face connections. She has earned the loyalty of repeat clients and developed a strong mastery of light, creativity, and business — showing up at 110% for every client she serves.
We wrap up the conversation with one of Arica’s most powerful lessons:
“The love you have for your clients must be greater than the fear of putting yourself out there.”
Don’t isolate yourself — share your passion, showcase your skills, and lean into your community.
