PPBN.TV #111: Breaking Barriers in Pet Photography with Jessica McGovern

Jessica McGovern isn’t just an award-winning fine art pet photographer—she’s also a savvy business strategist with a background in marketing. Combining these two powerful skills, she’s built a thriving photography business

This episode is packed with insights, from mastering self-critique to dramatically improving your shooting style in just two months.

We dive into the top three hurdles most photographers face:
1) Getting out of your own way – Overcome self-doubt and take action.
2) Knowing you don’t have to know everything – Seek help and keep learning.
3) Breaking free from routine – Avoid getting stuck in repetitive habits.

One of the most powerful takeaways? Identifying your target market. Jessica breaks this down in a way that makes it crystal clear how to define your audience and align your branding, styling, and messaging to attract the right clients.

And once you’ve improved your images, shifted your mindset, and nailed your target market, we wrap up with practical marketing strategies—both online and offline—to help you grow your business.

This interview is full of golden nuggets you won’t want to miss. Tune in now!

Photography Website: https://www.jessicamcgovern.co.uk/

https://thattogspot.com/