Marketing your photography business doesn’t have to be overwhelming—or expensive. In this masterclass, award-winning photographer and marketing strategist Rachael Boer shares practical, proven strategies to help photographers attract more clients and grow their revenue without blowing their budget. Whether you’re just starting out or looking to scale, this class will give you the clarity and tools you need to market smarter, not harder.
Rachael has taught thousands of photographers how to confidently market themselves, and she brings that same energy, expertise, and no-fluff advice to this training. This class is applicable for all genres and is ideal for photographers who want actionable strategies they can implement immediately.
You’ll learn how to:
- Identify your marketing personality so you can lean into your strengths, making marketing feel easier
- Leverage the power of your existing network to generate referrals and repeat clients
- Use low-cost (or free) marketing tactics that get results, like strategic partnerships, email marketing, and community engagement
- Use both online and offline strategies to reach a larger audience and diversify your approach
- Think like a client to maximize your efforts and results
- Avoid common time-wasters and focus only on what moves the needle
This masterclass is packed with real-life examples, tools, and creative ideas you can tailor to your own brand. If you’ve ever felt stuck or unsure of how to market yourself, this session will leave you inspired, empowered, and ready to take action – without spending a fortune.
