“It’s tempting to just shoot the wedding, hand over the files, and move on to the next gig…”
“Wedding albums are too expensive and complicated to create…”
“My clients don’t ask for wedding albums, so why bother?”
We’ve all heard these objections, and yes, they’re understandable. But nothing compares to the timeless value of a beautifully crafted wedding album—something your clients will treasure for a lifetime and never could have created on their own. The emotional value far outweighs the cost.
Join Erica Serena in this masterclass as she takes you on a journey through the art of designing and selling stunning wedding albums.
By mastering this process, Erica consistently increases her clients’ wedding investments by an additional $2,000 to $6,000 or more—on top of their initial digital package—all without resorting to pushy sales tactics. She just guides the process and it practically sells itself!
This comprehensive masterclass covers everything from planting the idea of an album during the initial inquiry, to guiding clients through the booking process, and finally, walking them through the album sales process using Fundy software.
Erica shares her proven approach, offering step-by-step guidance, while also showing hybrid options so you can adapt the workflow to suit your own business.
You’ll also learn Erica’s essential rules for album design and discover her go-to album suppliers, ensuring your clients receive a product that exceeds their expectations.
This is a must for all wedding photographers, People that use Fundy Designer and portrait photographers who need to learn about the album selling workflow
