Now that you’ve reset your vision and tackled the tasks holding you back, it’s time to get clear on who you’re really building your business for.
It’s not just about taking great photos — it’s about speaking the language of your ideal client through every touchpoint of your business: your brand, your marketing, your communication, your product offerings, and your client experience.
Before we review your website and marketing materials, let’s go through your numbers and really dive into the “rebuild” we need to do. We need to know exactly who we are talking to.
You may have done this exercise before — but let’s be honest — your “ideal client” evolves over time, just like you do. Trends shift. Platforms change. And the way we connect with clients is more emotional, intentional, and values-driven than ever before.
So today’s the day to get crystal clear on who you’re talking to — and why.
Why this matters (5 important reasons):
- Your messaging becomes magnetic
→ When you deeply understand your ideal client, your words and visuals connect instantly. It feels like you’re reading their mind. - You stop wasting time and money on the wrong people
→ Clarity saves you from marketing to people who were never going to book with you. - It builds trust faster
→ When a potential client sees that you “get them,” they’re far more likely to engage, inquire, and book. - It shapes your product and pricing strategy
→ Your offers will finally reflect what your audience truly wants — not just what you think they want. - It gives your brand a consistent voice and direction
→ From website copy to Instagram captions to in-person consults — you’ll always know what to say and how to say it.
ACTION STEPS:
Answer these core clarity questions to reconnect with (or redefine) your ideal client. Focus on insight, not fluff. Ideal Client Clarity Questions (Simplified)
- Who are they?
Age range? Gender? Life stage? (e.g., new parents, engaged couples, dog lovers, business professionals) - What are they going through?
What’s happening in their life right now that would make them seek out your services? - What do they truly want?
What’s the emotional outcome they’re chasing? (e.g., to feel confident, to capture a moment in time, to celebrate their dog or family) - What’s getting in the way?
What stops them from booking — time, budget, self-doubt, fear of not looking good in photos? - Where do they spend time?
Online and in real life — what platforms, communities, shops, gyms, events? - What would make them say “YES”?
What are the beliefs, values, or desires that will trigger them to take action with you? - What do they need to hear from you?
What kind of messaging would make them feel seen, heard, and understood?
NOW the FUN PART!
Copy and Paste this Promote into ChatGPT (or Similar)
Hi ChatGPT,
I’m a marketing expert for the photography industry and a professional photographer who specialises in [insert your genre – e.g., family, newborn, dog, wedding, branding, etc.].
I’ve answered some questions about my ideal client below. Please turn this information into a story-style profile that helps me emotionally connect with them. Write it like a short narrative, not a bullet-point list. I want to be able to read it and feel who they are.
Here are my answers:
- Age / Gender / Life Stage: [Your answer]
- What they’re going through: [Your answer]
- What they truly want: [Your answer]
- What’s getting in their way: [Your answer]
- Where they spend time (online & offline): [Your answer]
- What makes them say yes: [Your answer]
- What they need to hear from me: [Your answer]
Please include how my photography will make them feel, what they value most, and how they’ll look back on the experience. Keep it under 3 paragraphs and emotionally rich.
TIP: the better and more detailed the answer the better the output
ACCOUNTABILITY
Let’s celebrate your progress!
Once you complete today’s task, simply comment “Done” to stay accountable.
FB PPBN Connect Link: https://www.facebook.com/photo?fbid=10171131850605447&set=g.369017968789517
