2025 PPBN workshop resources

"Profit Pathway" to identify your three highest-value revenue opportunities

Instructions
Identify your personal income target (Your magic number)
What phrase pricelist are you in?
Calculate your minimum viable session fee
Determine your three highest-value revenue opportunities
Create one immediate action to increase profitability

The Three Questions That Drive Profitability
“What services/products generate the highest profit margin?”
“Which clients value my work most (and happily pay my prices)?”
“What can I eliminate that doesn’t contribute to profit?”

Workflow + AI = More Free Time + Happier Clients

Instructions
Create your Client Experience Journey Map
Let’s go step by step and Identify where in your workflow you can automate or use AI

Action Steps
What steps do you need to update?
What programs do you need to look into?
What do you need to learn? 

WORKFLOW AUTOMATION EXAMPLES

Lead Nurturing Flow: Enquiry → Immediate personalised response → Follow-up sequence → Consultation booking

Client Booking Flow: Booking confirmation → Contract automation → Session preparation → Reminder sequence

Post-Session Flow: Session completion → Thank you message → Post Processing → Reveal session booking → Purchasing session nurture sequence 

Referral Generation Flow: Art delivery → Satisfaction check-in → Review request → Referral incentive

12-MONTH MARKETING PLAN

Instructions
Go to the Masterclass: Download 12-month Marketing plan
Duplicate it
Fill out the campaign and events and organise the Months
Add notes and data

PPBN Masterclasses
Which PPBN masterclasses do you need to watch?

Content Creation: Keyword > Blog > Email > Social Media > Everywhere

Instructions
1. KeyWord/Topic Research
2. Google Questions > Chat GPT Questions
3. Write your Blog using Your Keywords/Topics
4. Email database: Put Blog into ChatGPT (use Prompt)
5. Long Form Video for YouTube. Put Blog into ChatGPT (use Prompt)
6. Static Post for Social Media: Put Blog into ChatGPT (use Prompt)
7. Short Form Video for Socials (Reels): Put Blog into ChatGPT (use Prompt)
8. Instaflex: Stories

Post once:
Repurpose.io to cross promote to all platforms

Prompts

Email database: Put Blog into ChatGPT 

“You are an email marketing superstar. Create an email to send out to all of my followers as a summary of a new blog that has just been released they will go and click on the links to read more. “

Long Form Video for YouTube. Put Blog into ChatGPT 

“You are a YouTube marketing superstar. I’ve just done a long-form video of this blog. can you please shorten it to (number) words. Keeping (Keyword) as the focus”

Static Post for Social Media: Put Blog into ChatGPT 

“You are a social media expert for the domestic photography industry and a photography business coach with the professional photography business network. Turn this blog into 1 key summary of all topics as a social media static post tiles.

“Topic headings”

With Cover title as stated above.
Summary in 5 short dot points. No more than 15 words in each dot point.
A strong Key message or outcome in less than 30 words.

Short Form Video for Socials (Reels): Put Blog into ChatGPT

“You are a social media expert for the domestic photography industry and a photography business coach with a professional photography business network. Create a script from the Five topics above taking reference from the original main blog post. Use the same headings as topics then create a hook and key points with a call to action for a short form 45 – 60sec video on Instagram and Tictok”


REELS Scripts – Problem Agitation Solution (PAS)

“You are a social media expert for the domestic photography industry and a photography business coach. Create a Problem agitation solution script with a hook and three key points with a call to action for a short form 60sec video on Instagram and tictok” answering the question: (insert question)